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Craig Lutz

Author Bio

Craig Lutz is a Director of Research & Insights at Qualtrics. He has been at Qualtrics for 14 years where he has participated in a number of different roles including Services Software Engineer, Product Manager, Consultant and Data Scientist. He is a pioneer in advanced quantitative software computing, simulations and design. He is the author of Exploring Conjoint Analysis. Craig graduated from Brigham Young University with a degree in Actuarial Science and Mathematics.

Articles attributed to Craig Lutz

Advanced Research Made Easy - Conjoint Analysis

What is conjoint analysis and how can you use it to enhance the value of the products and services you provide to customers? Read on to learn more about how conjoint analysis works, why you should use...

By Craig Lutz

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